đź‘€ See Zappi's advertising solution in action on March 5th at 11:30 ET

Zappi
LIVE WEBINAR Thursday, March 5 at 11:30AM ET

How brands create winning ads with Amplify

Learn about Johnsonville's playbook for iterative ad development + a live Amplify demo featuring Svedka's Super Bowl ad. Thursday, March 5 at 11:30AM ET

WHAT YOU'LL LEARN

Better ads start here.

Consumer feedback shouldn't just validate your ads - it should shape them. In this session, Johnsonville shares how they've built testing into every stage of their creative process, and you'll see the Amplify platform in action on a real Super Bowl ad. Here's what you'll learn:

  • Build a testing discipline that sticks: See how Johnsonville embedded consumer feedback into every stage of their creative process - from early concept through to their "Keep it Juicy" campaign starring Vince Vaughn.

  • Diagnostics, not just scores: Learn why moment-by-moment diagnostics tell you more than a single score ever could - and how to use them to understand what's working and what's not.

  • Amplify in action: Watch the platform analyze a real Super Bowl ad in real time - surfacing audience insights, emotional drivers, and diagnostic detail that go far beyond a single score.

  • A system that gets smarter: Discover how to build a connected testing practice where every test adds to your knowledge base - making your next creative decision faster and more confident.

Webinar Speakers

Karen Kraft - Director of Consumer Insights, Johnsonville

Karen has used Zappi Amplify since 2020. She’s built an iterative testing practice that’s now embedded in every ad Johnsonville produces - from :15 product spots to their flagship “Keep it Juicy” campaign.

Kim Malcolm - Head of Advertising Research, Zappi

Kim leads Zappi’s advertising research practice and is co-author of the annual Super Bowl report. She works with the world’s biggest brands on creative effectiveness and what consumer data reveals about great advertising.

Hendrik van Vuuren - Senior Vice President Global Solutions Strategy, Zappi

Hendrik works directly with brands to get the most from Amplify’s diagnostic capabilities. He’ll walk through the platform live, showing what consumer data surfaces on a real Super Bowl ad.

Download the 2026 Super Bowl Report

Want the full picture on this year’s ads? Our Super Bowl Report has consumer data on all 56 national ads from the game.